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Strategic Public Relations and Advertising

Dr. Zeynep Tanes-Ehle

Dr. Zeynep Tanes-Ehle
538 College Hall
Phone: 412.396.6456
tanesz@duq.edu

For specific questions about the Strategic Public Relations and Advertising program, contact Dr. Zeynep Tanes-Ehle.

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

  • Create a wide variety of advertisements for magazines, newspapers and TV.
  • Manage advertising and public relations campaigns.
  • Create campaigns for nonprofit institutions.
  • Plan events.
  • Understand and apply international advertising and public relations media needs.
  • Account for cultural differences and how they impact advertising or public relations.

Major With Public Relations Concentration (36 Credits) 

(Course Flowchart)

  • MDIA 140 - Media Literacy*
  • MDIA 260 - New Media Production*
  • MDIA 465W - Media Ethics*
  • MDIA 473 - Media Law and Regulation*
  • ADPR 243 - Public Relations in Strategic Media
  • JOUR 177 (0 credits) - Language for Journalists (concurrent with JOUR 200W)
  • JOUR 200W - Multiplatform Newsroom I
  • ADPR 410 - Public Relations Strategies and Case Studies
  • ADPR 418W - Public Relations Campaigns 
  • ADPR 467 - Media Research Methods
  • MKTG 271 - Introduction to Marketing
  • Media elective courses (six credits) — Students will select electives after consultation with their department mentors.

*All majors in the Media department will take 12 credits of departmental core courses.

Major With Advertising Concentration (36 credits)

(Course Flowchart)

  • MDIA 140 - Media Literacy*
  • MDIA 260 - New Media Production*
  • MDIA 465W - Media Ethics*
  • MDIA 473 - Media Law and Regulation*
  • ADPR 220 - Advertising in Strategic Media
  • ADPR 340W - Writing for Advertising and Copywriting
  • ADPR 422 - Advertising Strategies and Case Studies
  • ADPR 419 - Advertising Campaigns, Writing and Production
  • ADPR 467 - Media Research Methods
  • MKTG 271 - Introduction to Marketing
  • Media elective courses (six credits) — Students will select electives after consultation with their department mentors.

*All majors in the Media department will take 12 credits of departmental core courses. 

Minoring in Strategic Public Relations and Advertising (cannot be done by Sports Information and Media majors)